Effective Date: 01/10/2024
Last Updated: 10/03/2025
Finspire Labs believes in providing transparent, credible, and authentic execution of PR, branding, and advertising services. The Advertising & Sponsored Content Policy identifies our policies for sponsored content, advertorials, paid promotions, and ad approvals to help promote ethical and responsible advertising practices across our network.
Sponsored Content and Advertorials Sponsored Content and Advertorial Guidelines
1.1. What is Sponsored Content?
Sponsored content is content that has been paid for or given in exchange for promotional consideration and appears on our platforms. This includes:
- Advertorials (content with brand, to educate or promote)
- News articles and press releases that are sponsored
- Buying guest posts and feature stories
- Interviews, product reviews and testimonials related to brands
- Promotion banners, videos or infographics
1.2. Guidelines for Sponsored Posts
All sponsored content must comply with the quality and ethical standards of Finspire Labs.
- Ensure that content adds value for readers and not just promotional.
- Advertisers should verify and substantiate the claims made in the content.
- We do not allow misleading, deceptive, or false advertising.
- It must be easy to distinguish between sponsored content and editorial content otherwise readers might get confused.
1.3. Formatting and Placement
The sponsored content will be under an advertising section or clear identification of our platforms.
Sponsored articles will be placed depending on the package selected, and under the discretion of the editorial staff.
It will not disrupt or disrupt the smooth flow of organic editorial content.
Disclosure of Paid Promotions
2.1. Disclosure of Sponsored Content
Please note that all sponsored content will be labeled in order to maintain transparency and trust with our audience. This includes:
- “Sponsored” or “Paid partnership” at start of content
- This content was paid for by an advertiser. Disclosure statement.
- Disclosure of any brand collaborations or associations
Example Disclosure:
This content is brought to you by [Brand Name]. The opinions expressed in this article are those of the writer and do not reflect the views of Finspire Labs.
2.2. Social Media and Other Third-Party Sites
For posts from external channels where sponsored content will appear, hashtags like the following will be properly disclosed:
- #Sponsored
- #Ad
- #PaidPartnership
- #Promotion
Ad Approval Criteria
3.1. Acceptable Advertisements
We welcome adverts in-line with our commercialization philosophy and editorial principles. Approved ads must:
- You must abide by local and international advertising laws and industry standards.
- Not materially false or misleading; not contain any false claims.
- Shall not promote illegal, fraudulent, or unethical activities.
- Stay safe for work and not offensive
3.2. Prohibited Advertisements
We do not accept ads that:
- Incite hatred, discrimination, or violence.
- Contain false, exaggerated or misleading claims.
- Promote tobacco, illegal drugs, or illicit drugs.
- Encourage political endorsements opposed to our editorial stance.
- Contain Adult Content, Pornography, or Sexually Explicit Material
3.3. Ad Review Process
Every ad goes through an internal review prior to being released. Our process for approval entails:
- Content Evaluation – Ensure that the ad complies with our ethical and editorial standards .
- Check the facts — You have to check the claims and also you need to maintain the advertising laws.
- Layout – Make sure design correction using a brand and readability level.
- Approval Final – Only ads containing full compliance will be approved for publishing.
- Advertisers will be informed about those reason(s) if an ad is rejected and can re-submit their ads after modifications.
Paid Reviews & Endorsements
4.1. Ethical Reviews
- Real life experience with the product or service (this dubbed over review was sponsored, this isn’t allowed)
- Reviewers should note if they got paid or received free product(s) from the brand.
- A negative attribute of a product/service alone will never be skipped just to attain a positive review.
4.2. No Guaranteed Outcomes
- Positive reviews or coverage in exchange for payment is not guaranteed by Finspire Labs.
- All sponsored reviews are for people who value journalistic integrity and reader trust.
4.3 Grievances & breach of coverage
If you think that an advertisement or sponsored content is in contravention of this policy, please get in touch with us at [email protected] along with particulars of the same. The Rubrik: We review complaints, and if needed act, including removal of ads.
Changes to This Policy
This policy may be revised from time to time to accommodate changes in advertising regulations and industry practice. We will place a new “Last Updated” date on any updates.
Contact Us
For advertisements or policy related inquiries, please write to:
Finspire Labs
Shop No-3, Hari Complex, Village Madanpur, Sector 26, Panchkula Extn, Panchkula, Bara Madanpur, Haryana 134116
Email: [email protected]
Phone: + 91 70096 29949
If you advertise on or promote your own product or service on Finspire Labs, you will be indicating your acceptance of this Advertising & Sponsored Content Policy.